This is an update to our story from the first episode of our podcast
Founders Brewing Company officially relabels ‘Breakfast Stout’ due to a law regarding the use of images of minors on alcoholic beverage labels. Founders has removed the iconic baby from their Breakfast Stout label in light of recent controversy over the inclusion of a baby on the bottle label of the hyper-popular alcoholic beverage.
Appearing on the new label is an all-too-familiar breakfast bowl donning the Founders namesake. Where the Founders baby once was, there is now a note on the refrigerator that reads “left the crib for a bit, call me if you need me 616-522-2720”
If curiosity gets the better of you and you call the number, you will be met by a recorded message left presumably by the Founders baby.
The message is as follows: “Hey! Thanks for checking up on me. I’m currently not allowed in my home-state of Michigan, so I’m hanging in the rest of the Founders distribution footprint this fall. Leave me a message letting me know how much you love double-chocolate coffee oatmeal stouts, where you’re drinking your beer, OR, how badly you want me to come home. My Founders family may even use your voicemail for something fun! Maybe I’ll see you again next year…then again…maybe not.”
What do you think of this move by Founders? Is this the morally and civically responsible thing to do? Would you regard this as a good move? Or is this just simply ridiculous and a sign of the PC times that we live in? Let us know in the comments below!